Focusing on the milan furniture fair LuXiuYuan of China furniture industry rise

Ranging from domestic and abroad exhibitions, milan furniture fair has been celebrated as a classic, of April of each year, the household design of the world's eyes will focus to milan, it is to show the world the design trend of furniture industry. In recent years, there are many Chinese businesses to milan, this year is more 10 design masters and 10 well-known Chinese furniture brand with original appearance. So, this exhibition industry watches, what has brought China's furniture industry the reflection?

Most Chinese companies in product rheological phase elimination

Domestic float subsequently in a special historical stage, "the development of home products" period, every year new products emerge in endlessly. The current domestic household time is generally used in the enterprise to develop new products for half a year, to play a sample, immediately change on production, some even directly to work overtime out samples into the exhibition, various does not reach the designated position. Rheological phase, because can neither guarantee similar products will be the second exhibition, there is no guarantee that the product can obtain larger market share, most enterprises products rapidly change in the rheological phase out.

In foreign countries, represented by the Italian advanced economies enterprises to develop new products need to use three years time, they developed new notice is "design" in the design, namely the research of the early stage of the design. Is the first clear target consumers who is it? What are the requirements? What has been satisfied? What is blank? Can surpass competitors? Rely on to win the market segment? And then the details, keep improving, and to minimize the potential risk, even so, also need to test, to ensure that the market products are perfect and successful. In short, the time is spent in tandem, and the Chinese household enterprises often do not have this kind of consciousness, and patience to "one pace reachs the designated position".

Milan exhibition in recent years, new product no longer, the brand's best-selling product benchmarking is a lot more than ten years, twenty years old products, but still every year, new changes, make lasting vitality. Behind the meaning is: the design has been behind to milan exhibition enterprises as a strategic, rather than frequent start a new design project. Domestic enterprises frequently develop new product does not represent the product really in innovation, foreign companies are developing new design also doesn't mean they don't evolve.

Custom is unique to China's transitional product household

The present Europe as a whole household is still the mainstream of the modern plate, plate type ark household products as a modular system, with custom as the service mode, solve the problem of space receives, is one of the leading role of the whole household. Software products, in the free and independent body of the sitting room and bedroom, solve the problem of direct contact with human body comfort, become another indispensable to the whole household. If the developed economies is tomorrow, today a sense against milan exhibition, Chinese custom home can be defined as transitional products of evolution. That is to say, China's new board type furniture to undergo at least three stages of nirvana to back on the history stage.

Phase 1: plate suite products, all products is given priority to with plate, this stage has become a thing of the past. Phase two: plate custom home replace suite products, is now in the historical period, modern plate suite products nearly disappeared, custom home. Stage 3: with plate custom cabinet class is given priority to, supplemented by diversified materials and the function of modern plate as a whole household. A distance milan, we have reason to look forward to the arrival of China's new board type furniture historical turning point.

Brand indicates a show, but for the customer experience points

When wandering in milan exhibition in the exhibition hall of simple but elegant, delivery times milan exhibition "basically be to see temperament" brand, with the domestic there is a certain home show. Domestic enterprises to arouse the sentiment, rob dealers for direct purpose, all kinds of marketing the hustle and bustle, ignoring the real function of the brand, experience, and experience has three types: product experience, brand experience and service experience. Milan fair exhibitors to let us know, must build the perfect customer experience at the fair, enterprises need to spend more energy prophase work arrangement: at the beginning of the product from the product positioning and design experience, reflect on the quality of the product details; From brand positioning, brand experience and service experience, should start from the aspects of team building, training system, etc.

Described as the law of attraction, blundering brand will attract blundering dealer, skilled in deep brand will attract have vision, have the strength dealer. Terminal market must have control over the future of China's household in the nature of a batch of seeing their distributors, household show brand also will build from "high, big," into "ascension temperament".

The rise of China's furniture industry Must win in the cultural confidence

China has been the United Nations recognized the nine design of 3 - shenzhen, Shanghai, Beijing, but the harsh reality is the design trend is still in the west of the world. Historian soup for more than once said that "all the questions, the answer to China's own", it shows the rise of China must rely on its own system, cultural self-confidence is necessary.

The development of China's household design, not simply in the commercial design level for the west to learn from, from the design theory system, education system, cultural system of all-round construction, promotion.